Fashion
In fashion, the question is never whether a model is beautiful. It is whether they can carry a brand’s signature. The same dress on two people reads as two different collections.
A lookbook and a campaign pull in opposite directions. The lookbook exists to show the product: the cut, the drape, how the fabric behaves. The model deliberately steps back, holds a consistent posture across dozens of looks and lets the garment lead. A campaign inverts that — there the face carries the message and the garment becomes the occasion.
For casting, that means deciding which job you are actually briefing. We put forward different faces for a lookbook than for an image story, even when the same collection is being shot. Models who do both well exist, but they are rarer than the industry likes to assume.
Sample sizes are not a detail in fashion, they are the foundation. A sample set exists in one size, and what does not fit can only be pinned so far on set. That is why every comp card here carries the real measurements — not rounded, not estimated. A model whose waist is two centimetres out costs you half a shooting day.
The third point is routinely underestimated: movement. Fashion is increasingly conceived for video, and a face that works in a still frame does not automatically know how to walk. If moving image is part of the plan, say so in the enquiry — the shortlist changes.
What a fashion production needs
- 01
Sample size first
Tell us the size of your sample set. It narrows the field more than any aesthetic criterion, so it belongs at the start of a brief rather than the end.
- 02
Lookbook or campaign
Two different jobs, two different shortlists. Both in one booking is possible, but it has to be agreed beforehand.
- 03
Number of looks
The look count sets the time required, which decides whether one shooting day is realistic. Forty looks in a day is doable — with the right model.
- 04
Usage rights
Online, print, out-of-home, duration and territory. Usage drives the fee more than shooting time does, so it belongs in the first enquiry.
From the roster
All faces →
Enquire about fashion casting
Send us the date, your sample size, the type of production and the usage you need. You get a concrete proposal with available faces rather than a price range.