E-Commerce
E-commerce is the least romantic and most underrated discipline. It is not about one remarkable image but about two hundred equally good ones in a day.
The deciding factor is repeatability. A shop image is part of a series, and the series has to read as one — same posture, same eyeline, same distance, look after look. Models who can do this work almost metronomically and keep the precision into the seventh hour. That is a skill rather than a matter of form on the day, and it is harder to read off a portfolio than any other criterion.
Fit beats looks. If your range is built on a size 10, the set needs a model with exactly those measurements, not approximately. On single images you can pin at the back; across two hundred pieces you cannot. So on e-commerce enquiries the size is the first thing we need, and the shortlist is built around it.
The third variable is stamina, and it calls for honesty in planning. Two hundred pieces in a day is doable, three hundred rarely, four hundred effectively never — at least not at a quality you will not reshoot. We tell you what is realistic beforehand rather than explaining afterwards why the last fifty images look different.
And one thing many shops miss: recurring faces pay off. When the same model carries a category through a season, recognition builds and returns measurably drop, because customers can judge the fit. So ask about availability for follow-up dates in the same breath.
What a shop production needs
- 01
The exact size
The single most important line. At volume, pinning is not an option, and an approximate size costs shooting time.
- 02
Volume and window
Together they decide whether one day is enough. We say so beforehand, not afterwards.
- 03
On-model or detail
Full length, crop, or both — that determines which criteria apply and how fast the day can run.
- 04
Plan for follow-ups
One consistent face across a season builds recognition. We clear availability for later shoots at the same time.
From the roster
All faces →
Enquire about shop production
Size, volume, date and whether follow-up shoots are planned — with those four details you get a shortlist that holds and an honest read on the schedule.